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DNC Leads in Technology-Based Political Activism
30/06/10 16:25
Dan Riehl over at Riehl World View is reporting that the DNC plans to use video tracking of Republicans to try to re-shape the narrative.
On Tuesday, the DNC will debut a new web-based feature that will empower several million Democratic activists to serve as “trackers” of Republican candidates throughout the country. In a move that could add a broad new element of accountability to elections — or simply make the political process even more gaffe-centric — the DNC is encouraging its followers to upload video, mail pieces or audio recordings of GOP officials to a DNC-run site. If carried out as planned, the new online tool could drastically alter the landscape of the 2010 elections, with campaign functions contracted out to hundreds of free volunteers. At a minimum, it is a vivid illustration of the modern-day campaign, where a slip-up by a candidate caught on video could have profound impacts on his or her electoral prospects.
Aides freely admit that the goal is to create another “Macaca moment” — in which former Senator George Allen (R-Va.) famously doomed his reelection hopes by belittling an opposition videographer with a racial slur — or at least to unearth a viral nugget such as those that changed the course of the health care debate at town halls last summer.
Republicans have got to step it up and embrace the power of social media because it's not going away. Democrats are fueling user-created content while Republicans have consultants come up with programs like "You Cut". When will the GOP get it?
BTW-If you doubt the power of social media, check out the stats in this video. Like it or not, it's become a part of the fabric of society...
On Tuesday, the DNC will debut a new web-based feature that will empower several million Democratic activists to serve as “trackers” of Republican candidates throughout the country. In a move that could add a broad new element of accountability to elections — or simply make the political process even more gaffe-centric — the DNC is encouraging its followers to upload video, mail pieces or audio recordings of GOP officials to a DNC-run site. If carried out as planned, the new online tool could drastically alter the landscape of the 2010 elections, with campaign functions contracted out to hundreds of free volunteers. At a minimum, it is a vivid illustration of the modern-day campaign, where a slip-up by a candidate caught on video could have profound impacts on his or her electoral prospects.
Aides freely admit that the goal is to create another “Macaca moment” — in which former Senator George Allen (R-Va.) famously doomed his reelection hopes by belittling an opposition videographer with a racial slur — or at least to unearth a viral nugget such as those that changed the course of the health care debate at town halls last summer.
Republicans have got to step it up and embrace the power of social media because it's not going away. Democrats are fueling user-created content while Republicans have consultants come up with programs like "You Cut". When will the GOP get it?
BTW-If you doubt the power of social media, check out the stats in this video. Like it or not, it's become a part of the fabric of society...
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